Lancaster Businesses report on their ‘Best Christmas’
With footfall impressions in Lancaster city centre up 4.2 percent in the week leading up to Christmas, Lancaster BID report on a successful festive season.
Lancaster BID worked with a range of partners to deliver their greatest Christmas campaign yet. Lancaster BID organised a range of high profile events including a visit from the Coca-Cola truck and the busiest and most successful Lancaster Christmas Lights Switch-On to date! They kept Christmas cheer high, by providing a variety of street entertainment during late night shopping and produced an extensive range of marketing to complement an exciting programme of events and to promote Lancaster as a shopping destination. Lancaster BID also consulted with Lancaster City Council to ensure FREE car parking would be available on Thursday evenings and Sundays over the festive period, to encourage shoppers to visit Lancaster to do their Christmas shopping…. and it worked!
Businesses including Greggs, Boots and Marks and Spencer reported positive sales growth, increased average transaction values and an increase in footfall impressions* during the Christmas period, both in November and December 2016. There were also reports of businesses having to turn customers away on Sundays, due to limited Sunday trading hours, as stores were particularly busy- especially during the Lancaster Christmas Lights Switch-On event day!
BID Manager, Rachael Wilkinson said: “Some businesses have quoted the 2016 festive shopping period as ‘wonderful’ with high sales and visitors coming to Lancaster from further afield.”
“The late night shopping Christmas entertainment, Christmas marketing, FREE car parking and the high profile events which Lancaster BID delivered, including The Coca Cola Truck and Lancaster Christmas Lights Switch-On, brought high volumes of visitors to the city centre over the festive period to benefit the businesses who operate here in the run up to Christmas.”
“We always get lots of calls over the festive period from shoppers asking about late night shopping and it was lovely to hear feedback that customers had come to Lancaster shopping on late night Thursdays and enjoyed the experience so much that they were planning to return the following week; with the entertainment that Lancaster BID provided, the unique and diverse range of stores available and ‘friendly staff’ all being highly praised.”
Lancaster BID Chair, Paul Cusimano said: “It’s fantastic to hear feedback from the Healthy High Streets partners that trading in Lancaster over the festive period has improved from the previous year. These positive reports are further supported by footfall impressions on additional trading hours and Sundays’, which Lancaster BID promoted, being improved on the previous year.”
Lancaster BID would like to thank their Christmas partners who included; MarketGate Shopping Centre, St.Nics Shopping Centre, Lancaster City Council, The Duchy of Lancaster, Silver Tree, Cumberland Building Society, The Bay and National Grid, who all contributed to the success of Christmas events and initiatives.
Lancaster BID are already starting plans for Christmas 2017, with a provisional date for the launch of Christmas being November 26th 2017. If you are a Lancaster business and want to hear more about Lancaster BID or are interested in becoming more involved, Lancaster BID in, partnership with Lancaster & District Chamber of Commerce, North Lancashire and Atkinsons, are hosting an open meeting on Tuesday 7th March 2017 at The Hall from 5.30pm.