Chamber Chat – Jon Powell
1 – a firm decision to do or not to do something
2 – quality of being determined or resolute
3 – action of solving a problem or contentious matter
Every year millions of us make New Year’s resolutions yet around 80% of us fail to achieve them. Most likely those “failures” come about due to us striving for unrealistic goals and therefore ultimately setting ourselves up to fail.
Ok so hands up how many of you have set New Year’s resolutions for your business? A resolution for your business could be just the excuse you need to dust off that business plan you wrote for the bank and revisit the assumptions and drivers behind it. Appropriate resolutions could include:
-Get closer to your customers, view them in terms of relationships not transactions.
-Make customer service a priority.
-Re-visit your brand, does it really explain who you are?
-Re-vamp your social media strategy, are you using the right channels to get closer to your customers?
It doesn’t need to be the 1st January to make a resolution to look again at your business model, values, behaviours or ways or working. So forget spending money on Lycra you won’t use, buying the next fitness gadget or booking your next family holiday (ok book the holiday, you will deserve/need it in equal measure), why not spend an hour to focus on your business and set a useful resolution for 2017.